DECREASE OVERWHELM.
INCREASE CLARITY & FOCUS. 
UNCOVER YOUR 'SECRET SAUCE'. 
GET PAID MORE FOR YOUR GENIUS.

A No-Nonsense Step-By-Step Branding, Marketing and Business Growth Program For Smart Business Owners.

WHAT IS BUILD TO ROCK?

Build To Rock™ is a no-nonsense business, marketing, social media and brand-building program for smart business owners just like you. Designed to help you uncover and clearly communicate what makes you different and why prospects and clients should choose YOU over anyone else --- regardless of price. Build To Rock is designed to help you turn your business & brand into a well-oiled machine AND create a waiting list of clients and prospects that enthusiastically say: “Where have you been all my life!”

The Build To Rock Program Is Designed To Help & Empower You In 4 Key Areas: 
Focus & Time Management > To help you decrease overwhelm and increase productivity.  
Brand Positioning  > To help you become the first, the best or the only.
Marketing & Social Media > To help you boost your impact & influence while having fun!
Business Growth Planning > To help you prioritize your actions so you can grow faster.

With Build To Rock you will learn how to:
Get crystal clear about who you are, where you are going, what problem you solve, and why your ideal clients should choose YOU over anyone else; effectively position your brand to deliver a valuable and impactful customer experience; create an outstanding sales process to become and remain extraordinary to avoid elimination; and create a marketing and social media plan to create a waiting list of clients who can't wait to work with you!

If you are starting up a business: 
​This step-by-step online program will help you set up right the first time. Helping you avoid critical mistakes that most business owners fall into in the start-up phase.

If you have an established business:
If you are feeling stuck and unclear on how to grow without exponentially growing your workload, you will learn what you need to STOP, START, and KEEP doing to take your business to the next level and get paid what you really want.

THE BUILD TO ROCK SYSTEM

This business, marketing and brand-building system is a must for driven small business owners ready to uncover their money-making edge to become the first, the best or the only in their industry.  

Build To Rock is 25+ years of experience combined and refined into a step-by-step, highly entertaining video training program and weekly live laser coaching, 
to help you build the business architecture and brand foundation you need to get clients to choose YOU over your competitors. Period. 

There are eight modules in this system with one module delivered per week. Each module includes step-by-step training via multiple formats to suit your learning style:

•    Engaging video training with Brand Builder & Business Performance Catalyst, Isabelle Mercier-Turcotte 
•    Tons of examples and interviews with leading experts
•    Online resources, tools, and done-for-you templates that simplify your progress
•    12 weeks of momentum mentoring to help with questions, stuck points, and your weekly homework
•    VIP Private Facebook Group Access for continued support 
•    AND a library full of additional advanced resources for members to keep learning and growing

HERE'S EXACTLY WHAT YOU'LL GET

The ultimate outcome of the Build To Rock System is to help you consistently position yourself and your brand as The #1 Choice so your ideal clients are compelled to choose YOU over anyone else. Period.

THE BUILD TO ROCK SYSTEM INCLUDES: 

MODULE 1: ASSESS

ASSESS AND IMPLEMENT THE VITAL BRANDING INGREDIENTS NECESSARY FOR YOUR BUSINESS TO THRIVE IN ANY ECONOMY. 

This is your starting place.  Before we can move on to optimize your business – we need to solidify your foundation. And that means assessing your BRAND from the inside out. In this module, you'll learn everything that branding is, and is NOT. This is important because without understanding clearly what branding is – you’ll never create a powerful one. You'll also get crystal clear about your unique brand personality. Doing so will ensure you attract clients you love working with, and that who love working with you. Build To Rock is like having a business coach and a brand strategist at your fingertips. 

Imagine…no matter what happens in the world…recession, market crashes…YOU’RE solid. In fact, your business is growing! That is what this first step in your journey is all about!

MODULE 2: CLARIFY

CLARIFY THE “EDGE” YOU BRING TO YOUR INDUSTRY TO WOW YOUR CUSTOMERS AND BLOW YOUR COMPETITORS OUT OF THE WATER.
This is where you Nail down Your “IT-Factor"…also known as your X-Factor so you can clearly communicate why someone should choose to work with you (instead of with someone else…even if that someone else is cheaper). 

You’ll also nail down your brand promise (which is your measurable accountability) so you can feel a sense of peace about finally knowing and understanding what you’re offering and why people should care. Once you do this and put a plan in place to clearly communicate it – you’ll have a whole lot of your potential clients also caring about what you do – and wanting to do more business with you. One of the issues business owners have is they don’t clarify the No. 1 Problem they solve.  Without this in place, it is hard to make it a no-brainer for people to line-up to work with you and refer you.

MODULE 3: BUILD

DETERMINE WHO YOUR IDEAL CLIENTS ARE AND LEARN HOW TO BUILD A CUSTOMER BASE FILLED WITH YOUR BIGGEST, MOST LOYAL FANS.
This is the module where you get to choose who you want to work with and who you are meant to help and impact. You’ll create an inspiring Elevator Pitch so you can finally look forward to answering the normally dreaded question: So, what do you do and what makes you different?
You’ll also develop a clear profile of your primary and secondary ideal client so you know exactly who they are and how to magnetize them to you…’cause knowing that gives you a huge competitive advantage.

MODULE 4: ORGANIZE

CREATE AND ORGANIZE YOUR SALES PROCESS AND CUSTOMER EXPERIENCE TO BRING YOU 
THE DOLLARS YOU ARE WORTH.
This is where you will learn how to develop an effective sales funnel to help you effortlessly increase engagement and sales. You will craft and implement the 8 key stages of your promise delivery system – to help you create brand consistency by peppering a lot of wow and delight before, during & after a sale so you can literally transform your clients into raving, loyal fans.

MODULE 5: IMPLEMENT

TIME TO ABSORB, SETTLE IN, AND IMPLEMENT WHAT YOU’VE LEARNED SO FAR.
So many programs are a fire hose of information – without space or time to pause, reflect and integrate. That is why this step is critical. Take the time to do the work. Building a brand and a business that rocks is not a rat race. Catch up on or review prior modules. Complete homework from each module. Listen, watch, and read some of the extra resources provided in each module - they are gems!

MODULE 6: RENOVATE

RENOVATE, RE-ALIGN AND ELEVATE YOUR BUSINESS AND BRAND TO BECOME AND STAY THE CREAM OF THE CROP.
This is where you learn and implement the LeapZone Elevator Process which is a simple process to give you an opportunity to better how you deliver your genius ‘cause let’s face it, the experience that you provide is equally if not more important than what you are delivering….and understanding that is worth money in the bank.

MODULE 7: PLAN

PLAN FOR YOUR GROWTH...ONE PURPOSEFUL ACTION AT A TIME.
Imagine knowing exactly what your top objectives are for the next 12 months and having a clear plan of action (quarter by quarter, week by week) to get there. Picture this: It’s 5 o’clock. You're at the end of your workday and you’re feeling proud of yourself! You're feeling like you’ve accomplished what truly matters today…and…you feel like you’re doing what you’re supposed to be doing
(instead of feeling overwhelmed and always behind)!

MODULE 8: POLLINATE

GET OUT OF BEING THE BEST KEPT SECRET AND BE A ROCK STAR IN YOUR INDUSTRY.
Create and implement your very own 1 Page Marketing Plan so you can serve and impact more people and eliminate business lulls. Learn to put a few key things on auto-pilot to give you more time to do what you really love. Learn many smart, low to no cost, highly effective marketing and social media ideas to help you nurture your clients and prospects and stay top-of-mind so you can CREATE KNOW, LIKE and TRUST. ‘Cause lets face it. No one will buy from you if they don’t know you. No one will buy from you if they don’t like you. And no one will ever buy from you if they don’t trust you. How you stay top of mind is extremely important to your growth and to the stability of your business.  

IN A NUTSHELL, HERE'S EVERYTHING YOU'LL GET

• The 8 Build To Rock Video Training Modules
To learn how to create a solid Genius-Based Business Architecture so you can finally get paid what you are worth. 

• 12 Weeks of Momentum Generating Mentoring
And let me tell ya…getting the live coaching you need on the LIVE weekly calls is worth the program tuition right there!

• Evolve Your Brand Life Time Access Package
• Lifetime Access to the Membership Site
• Lifetime Access to the Mentoring Recordings
• Lifetime Access to the Private Facebook Forum
• Up To Date Modules + Advanced Tools & Training Resources to constantly help you grow 
• Progress Tracker to maximize your results

• Double Your Efficiency System 
This system will help you organize yourself so you can get more done in less time and actually feel satisfied with what you’ve accomplished at the end of your day

DONE-FOR-YOU RESOURCES
Helps you get it done faster and demolish the learning curve.
• Over 20 Easy-to-Use Worksheets and Templates
• A Simple and Effective ONE Page Marketing Plan
• An Easy-to-Implement Sales Process Road Map
• 12 Month and 3 Month Strategic Planners
• 12 eMail Templates that will get you more clients and save you hours a day!
• A Fail-Proof Proposal & Service Agreement Template to get people to see the value that you provide.
• A Service Agreement Template that will position you as a rock star
• Cost-Effective and Innovative Marketing Ideas to get you out of the best-kept secret closet

THAT'S A WHOLE LOT OF AWESOME DON'T YOU THINK?
Are you ready to turn your business dream into reality?
Let's rock it together!